A series of short video ads for ROOT insurance.
For each video I was given a theme and script, from that I got to storyboard scenarios illustrating how other insurance companies take advantage of customers and how ROOT insurance is different!
For the overall look I created light-hearted line illustrations using the ROOT insurance brand colors. In the animation phase I brought the flat illustrations to life by dramatically pushing the variation in line width to make objects in the scenes appear dimensional, then I used camera moves to give the viewer the feeling of flying through scenes.
Client: ROOT Insurance
Motion Studio: Super77
Producer: Jonas Amoss
Assistant Producer: Sara Santillan
Creative Direction: Sean Conner
Art Direction & Animation: Chavilah