A series of animations for a video campaign that explained the RiverLink tolling system for the new bridge between Indiana and Kentucky.
The videos were long and packed in a lot of information, so the interspersed motion graphics scenes provided a light-hearted, whimsical twist while helping to convey important information.
Client: LSIORB (Louisville Southern Indiana Ohio River Bridges)
Producer: Barry Zeidman
Motion Studio: Super77
Producer: Jonas Amoss
Associate Producer: Sara Santillan
Art Director & Animation: Chavilah Bennett
Animation: Rich Seemueller