The hook! This animated video provided a quick and entertaining way for BYBE Inc. to state a problem and then show how their business is the solution! The video was great way to introduce their service and get people excited without getting into the details.
Using the BYBE brand colors I put together a fun illustration style characterized by abstracted scenes, sharp edges and shubtle texture and shading, the look has since carried into BYBE's branding, presentations and social media!
Art Director & Animation: Chavilah Bennett